Identify customer needs, build stakeholder alignment, and develop clear roadmaps for digital product development.
Create joined-up customer experiences, boost operational efficiency, and deliver more impactful marketing campaigns.
Deliver clear specifications, streamline project management and deployment, and create robust measurement frameworks.
Streamline the digital services that frustrate users and reduce productivity. I specialise in untangling legacy systems and organisational silos to enhance digital experiences, uniting stakeholders to design more efficient processes and create robust development plans.
Build stronger relationships across product, marketing, and IT. I excel in bridging communication gaps, translating business needs into actionable project plans, aligning workflows, and streamlining feedback loops.
Build platforms that seamlessly integrate with your current operations and marketing. My blend of strategy, digital, and marketing expertise ensures your projects are primed for success across every phase of the product lifecycle.
Strict security protocols had created a complex event registration process, causing bookers to miss key deadlines and placing the support burden on the event delivery team.
I developed a phased registration process, more user-friendly data delivery methods, and an automated comms workflow that guided bookers through the requirements – and boosted self-completion rates to over 90%.
Recent mergers and years of siloed customer campaigns had created a disjointed user experience built upon multiple websites and marketing systems.
I conducted stakeholder interviews and workshops, produced customer experience and process maps, and led a user research programme to validate requirements and create a robust development roadmap.
Choose the right collaboration model for your needs.
Get strategic insights and actionable recommendations on a specific aspect of your business.
Ensure timely and efficient delivery with my proven track record of successful project execution.
Enhance your offering and augment your team with specialised expertise under your brand.
With over 20 years in digital strategy, product management, and marketing communications, I specialise in enhancing companies’ digital capabilities and forging strong connections with their customers.
I’ve supported B2C and B2B organisations across multiple sectors – including events, technology, property, retail, travel, education, services, and third sector – on projects spanning the UK, Europe, Australia, and the US. With a foot in both agency and client-side worlds, I’m equally skilled at diving into project teams or championing initiatives as an independent consultant.
Want to build better digital products, processes, and customer experiences? I’d love to hear from you.